Prepare to PR YOU.
PR YOUniversity empowers PRSSA students to discover and share their own stories while preparing them to build their personal/professional brand upon graduation. Our one-day summit offers students a series of workshops focused on building personal brands, improving resumes and e-portfolios, and interviewing skills.
Let’s dive in.
Branding From the Inside Out: Creating, Cultivating and Curating Your Personal Brand
with Kathryn Lancioni
In this workshop, we will explore the components of creating a personal brand. We will look at the ways of discovering it and then shaping it to include a combination of personal and professional traits. We will also talk about bringing your brand to life through networking, thought leadership and a variety of other means. You’ll leave this discussion armed with a toolkit of techniques to bring your personal brand to life.
The Art & Science of “PRing” Yourself
with Alyssa Kressel
As PR professionals, we commonly build personal brands for leaders in our day jobs—but we sometimes forget to do the same for ourselves! Learn how to apply your PR skills to effectively and authentically “PR yourself” on LinkedIn and your resume. Discover the art and science of building, maintaining and evolving your personal brand on and offline during each phase of your career.
Brand YOU: How to Showcase Your True Self in Interviews
with Yesenia Reinoso
In today’s uber-competitive job landscape, authenticity is your greatest asset to shine. This presentation explores the concept of “Brand YOU,” empowering candidates to communicate their true selves during job and internship interviews. Individuals will learn how to align their personal values with corporate culture, effectively articulating their unique strengths and experiences.
Participants will discover how to create a compelling narrative that resonates with employers through strategic storytelling techniques. We’ll discuss the importance of verbal and nonverbal communication including body language, active listening, and emotional intelligence in building genuine connections. Additionally, we’ll highlight the role of effective branding in personal and professional growth, demonstrating how to leverage social media and online presence to enhance visibility.
By the end of this session, attendees will be equipped with the practical tools to present their authentic selves confidently, ensuring they stand out as not just qualified candidates, but as the right fit for any organization. Let’s unlock the power of authenticity and transform your interview experience into an opportunity for meaningful engagement. #TELLYOURSTORY.