Greetings PRSA New Jersey! Here is our next PRSA NJ Member Spotlight to get to know our fellow chapter members. Each month, we randomly select a member to highlight. This month, we are featuring Candace Botnick, M.S.
Candace Botnick, M.S.
Assistant Vice President, Oncology Service Line Marketing and Communications
RWJBarnabas Health/Rutgers Cancer Institute of New Jersey
PRSA NJ member since March 2004
How did you get into the field of PR?
My first experience in PR was while working at a scientific trade association in Washington, DC following my graduation from George Washington University. I then returned to my home state of New Jersey to work for the Environmental and Occupational Health Sciences Institute at Rutgers and eventually got into healthcare PR when I joined the Rutgers Cancer Institute of New Jersey and later expanded my role at RWJBarnabas Health.
What do you love most about PR?
One of the things that I love most about PR is that it is ever-changing and has evolved so much since I first entered the field. No two days and no two situations are ever the same. However, what does remain the same is the importance of PR in any integrated marketing and communications plan.
What is one of your most valuable experiences in PR?
I have had many valuable experiences in PR during my career but, I think one of the most exciting recent experiences is the groundbreaking ceremony for the new Jack and Sheryl Morris Cancer Center at Rutgers Cancer Institute of New Jersey/RWJBarnabas Health. New Jersey’s first freestanding state-of-the-art cancer hospital will transform the way cancer care is delivered in our state.
What is the value of being a member of PRSA NJ?
PRSA NJ is an extremely valuable resource for professionals across the state. It provides access to important insights and colleagues and serves a critical need in our ever-changing field.