Pyramid Awards

PRSA NJ Recognizes 30+ Winners During 2021 Pyramid Awards

PRSA NJ recognized more than 30 award-winning campaigns during the Public Relations Society of America New Jersey’s 32nd Annual Pyramid Awards, honoring the most impactful communications campaigns of the last year. Winners were announced throughout the day across several PRSA NJ social media channels, primarily with the @PRSANJ Twitter account.

 

AKCG Public Relations Counselors, based in Glassboro, was awarded Best in Show (Community Relations) for its efforts to promote Trinity Health Mid-Atlantic in a campaign entitled, “Combatting Regional Food Insecurity in Quest to Feed Community.”

 

“During one of the most challenging years, our industry’s creative storytellers found hope, inspiration and acts of kindness that underscored our collective humanity,” said PRSA NJ President Jemia Kinsey Singleton, who is also president of Kinsey Communications. “As PR professionals, it is our mission to tell the stories that cut through the clutter, answer critical questions and find the emotion behind every ‘why’ so we all can do more together. Our annual Pyramid Awards celebrate this feat.”

 

Singleton said PRSA NJ’s award ceremony would not be possible without the generous support of its sponsors, which include MDL Strategic Communications, Coyne PR, Deirdre Lopian Public Relations LLC, BML PR, Johnson & Johnson, Monmouth University, Goodman Media International, O’Brien Media Group, R&J Strategic Communications, Audacy and Town Square Media.

 

The full list of 2021 PRSA NJ Pyramid winners include:

Community Relations

  • Winner:
    • Trinity Health Mid-Atlantic – Combatting Regional Food Insecurity in Quest to Feed Community by AKCG – Public Relations Counselors
  • Honorable Mention:
    • Newark Symphony Hall – Employing the Arts as an Economic Development Tool by Violet PR

 

Content – Single Item

  • Winner:
    • VTech and LeapFrog – Content Marketing to Parents: Play Nice on Pinterest by Coyne PR
  • Honorable Mentions:
    • Trinity Health Mid-Atlantic – The Philadelphia Inquirer Feature Series: Thought-leadership Positioning in a Crowded Healthcare Market by AKCG – Public Relations Counselors
    • Penelope Bourbon – Penelope Bourbon Lands Feature Spread in summer 2020 issue of Hamptons Magazine by Gillian Small PR

 

Diversity and Inclusion

  • Winner:
    • Courvoisier Cognac – Courvoisier Cognac Partners With National Urban League To Support Black Small Business Owners And Entrepreneurs by Coyne PR
  • Honorable Mention:
    • Healthy Roots Dolls – Healthy Roots Dolls Delivers Diversity and Curl Power to the Toy Industry by Litzky PR

 

Crisis Communications & Issues Management

  • Honorable Mentions:
    • Phoebe Ministries – Illness, Uncertainty and Risk: Overcoming the Historic Challenges of COVID-19 on Senior Living by AKCG – Public Relations Counselors
    • Canterbury Rehabilitation & Healthcare Center – Leading the U.S. in COVID-19 Deaths: Navigating the Crisis and Rebuilding Canterbury’s Reputation by Caryl Communications

 

Digital and Social Media Communications

  • Honorable Mentions:
    • Event Service Professionals Association (ESPA) – ESPA Social Media Campaign by Creative Marketing Alliance
    • IMA (Institute of Management Accountants) – IMA Social Media Campaign – CMAs: Making a Difference in Times of Uncertainty by IMA (Institute of Management Accountants)

 

Events

  • Winners:
    • Shell Rotella – Where There’s a Wheel, there’s a Way: The 38th Annual Shell Rotella SuperRigs Goes Virtual by Coyne PR
    • Etch A Skethc – Etch A Sketch Shakes Up a Celebration of 60 Years by Coyne PR
    • The Salvation Army Greater New York Division – The Salvation Army Greater New York Division’s Giant Red Kettle by Rosica Comms
  • Honorable Mention:
    • DXV – BML Public Relations Launches DXV’s Belshire Collection with a Nod to the Roaring 20’s in True 2020 Style by BML PR

 

Executive Communications

  • Winner:
    • First Bank NJ – First Bank Executive Communications Campaign by Creative Marketing Alliance

 

Influencer Campaigns

  • Winner:
    • CeraVeCeraVe Fosters Skinfluencer Relationship to Gain Virality and Media Attention in a Cluttered Category by Coyne PR

 

Integrated Marketing

  • Winner:
    • American Standard – BML Public Relations, Empower and American Standard #Flush2020 by BML PR
  • Honorable Mention
    • T&M Associates – Integrated PR & Thought Leadership Program by MWW

 

Media Relations

  • Winners:
    • Robitussin – Robitussin Enlists Famed Coach to Cheer America on to Good Health by Coyne PR
    • B&G Foods – Cinnadust Seasoning Sweetens 2020 with Viral News of Official Cinnamon Toast Crunch Seasoning Launch by Gillian Small PR
    • Greater Topeka Partnership – Choose Topeka Relocation Campaign by Violet PR
  • Honorable Mention
    • IMA (Institute of Management Accountants) – IMA Media Relations Campaign – CMAs: Making a Difference in Times of Uncertainty by IMA (Institute of Management Accountants)

 

PR On a Shoestring Budget

  • Winners:
    • Crook & Marker – Crook & Marker Brews Up Buzz with TasteMask™ by Coyne PR
    • B&G Foods – Cinnadust Seasoning Sweetens 2020 with Viral News of Official Cinnamon Toast Crunch Seasoning Launch by Gillian Small PR
  • Honorable Mentions:
    • Del Monte Fresh Produce – BML Public Relations & Del Monte Fresh Produce: Pinkglow Pineapple Launch by BML PR
    • Art Pride N.J. – Art Pride N.J. “Keep Jersey Arts Alive” by Violet PR

 

Public Affairs

  • Winners:
    • International Code Council – Campaign for Codes by Coyne PR
    • New Jersey State Nurses Associations (NJSNA) – NJSNA Public Affairs Campaign by Creative Marketing Alliance
    • The New Jersey Business Action Center – The New Jersey Business Action Center: Providing Relief During Uncertain Times by Violet PR
  • Honorable Mentions:
    • Ageless Innovation – Delivering Companionship to Combat Social Isolation During COVID-19 by Litzky PR
    • ReThink Energy NJ – PennEast Pipeline: A Disaster Waiting to Happen by Taft Communications

 

Reputation Management

  • Honorable Mention:
    • Kendal Corp. – COVID-19: Establishing a Unified Response to Protect a National Brand by AKCH – Public Relations Counselors

 

Future PR Pro of the Year Award

Madison Vance, a senior at Seton Hall University, was named the 2021 PRSA NJ Future PR Pro of the Year. As part of her application, the South Orange resident developed an integrated PR campaign to introduce a new cola brand to the 18-to-30 U.S. market. Vance recently devised and executed a PR campaign that helped build the profile of Seton Hall University by successfully promoting its test-optional admissions process and its upcoming virtual open house. The strategy, which leveraged niche markets, yielded 51 media placements in top news outlets and an online reach of more than 1.3 million. The virtual open house yielded 1,211 registrants (+9%) and 580 attendees (+33%). Kathryn Lancioni, professor of communication at Seton Hall University, and Laurie A. Pine, director of media relations at Seton Hall University, nominated Vance for the award.

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Join us this Wednesday, October 13th starting at 9:00am on Twitter (@PRSANJ) as we unveil this year’s Pyramids winners, honorable mentions and excellence award winners throughout the day. Make sure to turn on notifications 🔔 and follow our #PRSANJPyramids hashtag to keep up with live updates.

We will also be sharing highlights and sponsors on our Facebook, Instagram, and LinkedIn channels. Come join us online and engage with our posts to support your fellow PR professionals for their outstanding work.

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