Category Archives: Videos

PRSA NJ videos


PRSA NJ & Verizon: Reputation Management In the Digital Age

Leading communication authorities from prominent national brands explored best practices for managing reputation in the digital age including:

How to identify potential risks and determine when a response is necessary;

How to effectively use social media to shape the conversation around your brand;

How to regain control when it all goes wrong


Alberto Canal, Vice President of Communications, Verizon

Jon Goldberg, Founder and Chief Reputation Architect, Reputation Architects

Cheryll Forsatz, Director of Communications, McDonald’s New York Metro Region

Mark Bennett, Director of Digital Communications, BAYER

Tricia Ingraham, Head of Financial and Web Communications, FirstEnergy

Kathleen D. Rennie, Ph.D., APR, Fellow PRSA, Associate Professor, Public Relations & Security Studies, New Jersey City University – moderator

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Bayer, McDonald’s and First Energy Join PRSA NJ – Verizon Panel on Reputation Management in the Digital Age! (October 2, 2014)

WHAT: Moderated by Kathleen Rennie, APR, Ph.D., Associate Professor of Communications at New Jersey City University, this event  featured leading communication authorities from prominent national brands who explored best practices for managing reputation in the digital age including: How to …

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Video Killed the Radio Star and Twitter Buried Facebook

From the JSPRAA/PRSA-NJ news media panel at Monmouth University

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Executive Video Spotlight: Ken Jacobs

Ken Jacobs is the founder of Jacobs Communications Consulting, LLC, which helps public relations and other communication agencies grow and manage business, improve client service and relationships, and enhance staff performance, motivation, retention and attraction. He has three decades of experience in developing, implementing and supervising award-winning marketing communications programs for various firms such as Ogilvy & Mather Public Relations, Ogilvy Adams &Rinehart, Marina Maher Communications (MMC), Maloney & Fox and Lippe Taylor.

Ken graduated with honors from Syracuse University’s S.I Newhouse School of Public Communications, with a dual B.S. in public relations and speech communications. He is currently an adjunct instructor in the PR&M department of New York University’s School of Continuing and Professional Studies and an adjunct professor in the Advertising Marketing Communications Department of the Fashion Institute of Technology. He has played a key role in providing counsel and leading marketing communications programs which have led to recognition by PR industry magazine The Holmes Report.

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PRSANJ Mercedes Benz

Geoff Day, Director of Communications for Mercedes-Benz USA talks about the changing PR strategy for Mercedes Benz.

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