Leading communication authorities from prominent national brands explored best practices for managing reputation in the digital age including:

How to identify potential risks and determine when a response is necessary;

How to effectively use social media to shape the conversation around your brand;

How to regain control when it all goes wrong

PANELISTS:

Alberto Canal, Vice President of Communications, Verizon

Jon Goldberg, Founder and Chief Reputation Architect, Reputation Architects

Cheryll Forsatz, Director of Communications, McDonald’s New York Metro Region

Mark Bennett, Director of Digital Communications, BAYER

Tricia Ingraham, Head of Financial and Web Communications, FirstEnergy

Kathleen D. Rennie, Ph.D., APR, Fellow PRSA, Associate Professor, Public Relations & Security Studies, New Jersey City University – moderator