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Leading communication authorities from prominent national brands explored best practices for managing reputation in the digital age including:
How to identify potential risks and determine when a response is necessary;
How to effectively use social media to shape the conversation around your brand;
How to regain control when it all goes wrong
Alberto Canal, Vice President of Communications, Verizon
Jon Goldberg, Founder and Chief Reputation Architect, Reputation Architects
Cheryll Forsatz, Director of Communications, McDonald’s New York Metro Region
Mark Bennett, Director of Digital Communications, BAYER
Tricia Ingraham, Head of Financial and Web Communications, FirstEnergy
Kathleen D. Rennie, Ph.D., APR, Fellow PRSA, Associate Professor, Public Relations & Security Studies, New Jersey City University – moderator
Given the current global crisis as a result of the coronavirus (COVID-19), PR professionals are uniquely positioned to guide communications and offer resources to the public as they navigate a vast array of information. PRSA and the PRSA Health Academy are taking action to involve members in addressing the communications challenges of the current crisis. Learn more here: http://prsay.prsa.org/2020/03/16/how-communicators-can-help-inform-the-public-during-the-covid-19-crisis/
Welcome to PRSA NJ
The New Jersey chapter of the Public Relations Society of America (PRSA NJ) is the local affiliate of PRSA, the world’s leading organization for public relations professionals. Our nearly 300 members live and work in all corners of the state, representing business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and nonprofit organizations.
Ten New Jersey chapters of the Public Relations Student Society of America (PRSSA) are located at:
Fairleigh Dickinson University
Montclair State University
New Jersey City University
Richard Stockton College of New Jersey
Seton Hall University