Meet Our PRSA NJ Board Members

Like you, our board members are creative, talented. and successful, despite the ever-changing, around-the-clock demands of our profession that leaves very little time to network.
So let’s change that reality. In every newsletter, we will include brief bios about our amazing members in the PRSA-NJ newsletter so you can learn about them—and how much you have in common with them—so you can start to network with them.
Let’s face it: We can do more together.
In this issue, we’d like you to meet our two top leaders in 2022:
Deirdre A. Lopian – President
Deirdre Lopian, creative director of Deirdre Lopian Public Relations, LLC, has been named President for 2022.
The Freehold resident will place a renewed focus on the chapter’s value proposition to members by expanding its programming, events, networking, and professional development opportunities.
For the past three years, the chapter has been growing its Diversity, Inclusion, & Belonging initiatives. Deirdre is excited to share that this year the DIB committee plans to expand their programming to amplify diverse voices and experiences, counter stereotypes, and decrease bias.
Deirdre looks forward to partnering with the PRSA-NJ board to continue to build a chapter that fosters inclusion and belonging, which will help us grow while we increase membership retention and engagement.
As a social media strategist for DLPR, LLC, Deirdre helps brands to leverage the power of inclusive marketing through digital storytelling that respectfully represents and amplifies the voices of underrepresented groups to effectively reach and engage diverse target audiences. She has executed many successful events and campaigns in the sports, entertainment, hospitality, healthcare, and lifestyle industries.
Deirdre has a vast background in public relations, marketing, and event management. She has worked with reputable organizations that include SMG, Live Nation, WWE, HBO Sports, UFC, Miss America Organization, and the NHL.
In 2017, Deirdre was recognized as one of the Top 10 Women in PR who lead, inspire, and build successful brands by Women in PR North America. She is also a contributor to high-profile industry blogs including Ragan PR Daily, Spin Sucks, PRSA-NJ, and Muck Rack.
Deirdre earned her bachelor’s degree in business at Stockton University.
Michael Lauer – President-Elect
Michael Lauer, Vice President at Hill + Knowlton Strategies, has been named President-elect for 2022.
Michael, originally from Monmouth County, NJ will be focusing on the member experience and improving the value proposition afforded to the 300 PRSA-NJ chapter members. Most recently in 2021, he served as the Chair for the PRSA-NJ Pyramids Awards and the Chapter Programming Committee.
Michael, who has made countless contributions in his two years previously serving as a Board member, will use his robust experience in internal communications to help the chapter continually evolve its member experience.
Michael has worked in PR and communications for two decades and has been a PRSA member for more than 12 years. Prior to joining Hill + Knowlton Strategies, he founded his own consultancy, MDL Strategic Communications.
During his career, Michael spent nearly seven years working for Johnson & Johnson, where he supported the Office of the Chief Medical Officer. He also served as the Public Information Officer for the United States Capitol Police. After receiving his undergraduate degree in Communications from Monmouth University, he began his career working in broadcasting at several prominent New York radio stations.
Take a moment to get to know the entire PRSA NJ 2022 Board of Directors, here.
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