PRSA NJ Senior Pros OPEN Roundtable: Now Is The Time For Strategic Planning For 2022 – October 20

“If You Fail To Plan, You’re Planning To Fail”
Benjamin Franklin

Your organization survived the uncertainty of the pandemic environment. But how do you move beyond survival to smashing success?

While we don’t believe any of us are planning to fail, if we’re being honest, most of us could do a much better job of strategic planning for the future.

Our virtual open roundtable, “Now Is The Time For Strategic Planning For 2022” will bring together some of the best senior brains in the business-ours!!-for a robust open discussion on this critical business imperative. And late October is the perfect time to do this.

What will we cover in the session? Of course, as with all our Senior Pros Open Roundtable, the specifics are up to you. Here are some topics to think about:

  • What strategic planning is…and isn’t
  • The benefits of a strategic plan
  • The essential elements of any strategic plan
  • The differences between objectives and strategies
  • How to gain insights from marketplace research
  • How to use the plan throughout the year

We’re confident this session will bring you value, whether you work at an agency, corporation, non-profit, governmental agency, in higher education, or as a solo publicist.

Please join us to tap your PRSA NJ Senior Pros community to help you increase your skills in strategic planning, as well as to share your wisdom and knowledge with your fellow attendees.


We strongly encourage attendees to urge other senior pros (15+ years experience) from their organizations to register for and attend this event.


  • PRSA Members: $15
  • Non-Members: $25

Please note that the Zoom Meeting connection link will be sent to you upon registering for the event.


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