The PRSA NJ Young Pros kicked off our 2021 speaker series, Navigating the PR-ofessional World, with our first event: “Pitch and Press Release Writing: Perfect your Pitch and Get Ready to Secure Big Press Wins!” The event took place virtually on May 4th with a lively happy hour and networking followed by an amazing guest speaker: Hellen Ongaro, Senior Account Executive at First and Last PR.
The focus of the event was to give Young Pros insider tips on how to understand the art of writing attention-grabbing press releases and pitches. In today’s digital age, press releases are more important than ever to establish business credibility, build SEO traffic and customer engagement, and provide a content portfolio. Hellen shared the art of a good press release and key insights as to how to use pitches as a key to success to help you secure the publicity your client deserves.
Some of Hellen’s pro tips include:
- Build relationships and always be talking about your clients with editors
- Make sure the pitch gets to the right people at the right time of the day
- Research as much as possible before sending out a pitch
The PRSA-NJ Young Pros had a great time during this knowledgeable event and look forward to more throughout year.