PYRAMID AWARD WINNERS SHINE IN 2020

In the face of an unprecedented pandemic and economic slowdown, New Jersey’s top PR and Communications professionals delivered a creative and effective body of work to their clients throughout 2020.

All that talent was on display in October when PRSA NJ rolled out a special virtual version of its annual Pyramid Awards ceremony. Instead of the traditional gala setting, winners shared their acceptance speeches in a series of videos released through social media.

For any PRSA NJ members who missed the online social affair, here are the Pyramid Awards and Honorable Mentions. See the full list of winners below.

Special thanks to this year’s sponsors:

Johnson & Johnson

BMLPR

Rutgers School of Communication & Information

TriNet

MultiVu

Johnson PR & Events

Wainscot

Mastro Communications

 

Thanks as well to the outstanding efforts of chapter Event Champions Michael Lauer (Event Chair), Anjelica Sena, and Deirdre Lopian, and Joe Contrino.

 

Excellence Awards

Chapter Service Award

 Jemia Kinsey Singleton, Kinsey Communications

Congrats to Jemia Kinsey Singleton, the recipient of this year’s Chapter Service Award. Every year, the PRSA NJ board recognizes a fellow board member who goes above and beyond their standard role and responsibility.

In addition to serving as our 2021 president-elect, Jemia leads PRSA NJ’s Diversity & Inclusion Committee, where she successfully recruited numerous volunteers to support our robust webinar series, “Courageous Conversations,” in partnership with the New Jersey YMCA State Alliance.

Thanks to Jemia’s leadership, PRSA NJ is contributing to much-needed discussions around racial inequity and how businesses can change to truly cultivate inclusion at the workplace.

 

PR Pro of The Year

The PR Pro of the Year Award honors excellence in public relations and those who serve as a role model to staff and practitioners entering the field.

Rosemary Ostmann, RoseComm

 

Future PR Pro of the Year

Sponsored by Johnson & Johnson the Future Public Relations Professional of the Year Award scholarship recognizes an undergraduate student who demonstrates a sophisticated understanding of and commitment to the public relations profession.

Camryn Hadley, Rowan University

 

Rising Star Award

The Rising Star Award honors PR professionals under the age of 35 who have made outstanding contributions to their organizations and the advancement of the profession.

Lisa Marcellari, Gillian Small PR

 

Best in Show Winners

Best In Show – Campaign Division
50TH ANNIVERSARY OF THE APOLLO 11 LAUNCH

Client: Kennedy Space Center Visitor Complex

Sandy Hillman Communications

Best In Show – Single-Item Division

GATEWAY: A Story of How Surgery and Opioids Transformed the Lives of Three Families

Client: Pacira Bio Sciences, Inc

Coyne PR

 

Program Awards

 

COMMUNITY RELATIONS

PYRAMID – Safer Together: Keeping Families and Pets Together in Times of Trouble

Client: Banfield Foundation

Coyne PR

 

PYRAMID – BML Public Relations & Price Rite Marketplace: Price Rite Marketplace Unveils a Fresh New Look

Client: Price Rite Marketplace

BML Public Relations

 

CONTENT / CONTENT MARKETING

 PYRAMID – Mr. Kalamarides Goes to Washington: How a Profile Piece Established a National Platform

Client: Prudential Group Insurance

Prudential Financial, Inc.

 

PYRAMID – USA Today Exclusive on the Fight Against Sex Trafficking

Client: Shared Hope International

RoseComm

 

HONORABLE MENTION

AKCG – Public Relations for Trinity Health Mid-Atlantic

The Philadelphia Inquirer Feature Series: Thought-leadership Positioning in a Crowded Healthcare Market

 

CMA for Amerlux

Be Seen In The Best Light

 

 

DIVERSITY & INCLUSION CAMPAIGNS

PYRAMID – Making Flying Accessible: Pittsburgh Airport Opens World’s Largest Space for Autistic Travelers

Client: Pittsburgh International Airport

Violet PR

 

PYRAMID – Legacy Lives On: Creating an Authentic Conversation About Financial Wellness with Black Consumers

Client: Prudential Financial, Inc

Prudential Financial, Inc

 

HONORABLE MENTION

Johnson PR & Events for Diverse & Engaged

D&I Honors: Where CONGRESS Meets CULTURE, Inclusion + Belonging

 

 

EVENTS

PYRAMID – 50TH ANNIVERSARY OF THE APOLLO 11 LAUNCH at Kennedy Space Center Visitor Complex

Client: Kennedy Space Center Visitor Complex

Sandy Hillman Communications

 

PYRAMID – BML Public Relations & Big SNOW American Dream: Big SNOW American Dream’s 2019 Grand Opening

Client: Big SNOW American Dream

BML Public Relations

 

PYRAMID – Kansas City Showcases Next-Gen Technologies at #SXSW2019

Client: Kansas City Area Development Council

Violet PR

 

PYRAMID – Dialing Up the Hampton by Hilton Real Travel Roadtrip Hotline

Client: Hampton by Hilton

Coyne PR

 

PYRAMID – Green Giant Dishes Up Viral Story with Record-Breaking 1,000-lb Green Bean Casserole

Client: Green Giant

Gillian Small PR

 

HONORABLE MENTION

Ferrero USA for Kinder Bueno

Popular European Chocolate Bar, Kinder Bueno, Makes U.S. Debut with “Sweeteasy” Pop-up

 

GLOBAL COMMUNICATIONS

HONORABLE MENTION

IMA (Institute of Management Accountants)

Creating Workplace Leaders with IMA’s CMA Certification

 

INFLUENCER CAMPAIGNS – Paid Endorser

PYRAMID – More Than Skin Deep: CeraVe Loyalists Become Influencers

Client: CeraVe

Coyne PR

 

HONORABLE MENTION

Litzky PR for Kamik

Creating Fashion-Forward Footwear Buzz for Kamik

 

BML Public Relations for Discover Boating

BML Public Relations & Discover Boating: Capturing the Boating Lifestyle

 

INFLUENCER CAMPAIGNS – Without Paid Endorser

PYRAMID – BML Public Relations & ShopRite: Smarter Snacking Influencer Campaign

Client: ShopRite

BML Public Relations

 

HONORABLE MENTION

Litzky PR for Hasbro

Mobilizing NERF Nation

 

INTERNAL COMMUNICATIONS

HONORABLE MENTION

SPI Group for Merck & Co. Inc.

SPI Group Engages Merck Employees to Dive into the Fight Against Cancer

 

Acenda

ACE is the Place to Be

 

ISSUES MANAGEMENT

 HONORABLE MENTION

RoseComm for Byram Healthcare

Protecting a Woman’s Right to Breastfeed at Work

 

MARKETING COMMUNICATIONS – Consumer

PYRAMID – Entenmann’s Proves Donut Dreams Really Do Come True

Client: Entenmann’s

Coyne PR

 

MEDIA RELATIONS – B2B

PYRAMID – How a Government Shutdown Exposed Income Volatility for American Workers

Prudential Financial, Inc

 

HONORABLE MENTION

Violet PR for Pittsburgh International Airport

Pittsburgh International: Becoming the World’s Most Inclusive, Innovative Airport

 

MEDIA RELATIONS – Consumer

PYRAMID – Attracting Vibrant Senior Residents to Wesley Enhanced Living

Client: Wesley Enhanced Living

AKCG – Public Relations Counselors

 

PYRAMID – Cleansing America’s Top Skin Sins During Cleanse Your Skin Week

Client: CeraVe

Coyne PR

 

PYRAMID – ‘Entertaining’ PR Approach Hits Digital Jackpot for Gambling Website

Client: Better Collective

3E Public Relations

 

HONORABLE MENTION

R&J Strategic Communications for Saint Francis Veterinary Center of South Jersey

How one dog is alive TODAY thanks to innovations in 3D printing

 

Litzky PR for OshKosh B’gosh

Back to School with OshKosh B’gosh

 

PODCASTS

HONORABLE MENTION

IMA (Institute of Management Accountants)

IMA® Count Me In Podcast

 

PR ON A SHOESTRING BUDGET

PYRAMID – BML Public Relations & Villa Italian Kitchen: Gender Reveal Lasagna

Client: Villa Italian Kitchen

BML Public Relations

 

HONORABLE MENTION

Violet PR for The Wellmont Theater

Wellmont Theater

 

COYNE PR for PEEPS

PEEPS® Makes a Difference in its Community as it Counts Down to a Sweet New Year

 

PUBLIC SERVICE / GOVERNMENTAL AFFAIRS

PYRAMID – Shining a Light on Child Sex Trafficking in the United States

Client: Shared Hope International

RoseComm

 

PYRAMID – GATEWAY: A Story of How Surgery and Opioids Transformed the Lives of Three Families

Client: Pacira BioSciences, Inc.

Coyne PR

 

HONORABLE MENTION

AKCG – Public Relations Counselors for Mercy Catholic Medical Center

Supporting Stroke Survivors

 

Leighton Communications for New Jersey Shore Rental Coalition

NO SHORE TAX — Protecting the Century-old tradition of renting a home “Down The Shore”

 

REPUTATION MANAGEMENT – HealthCare

HONORABLE MENTION

AKCG – Public Relations Counselors for Barclay Friends

Restoring Goodwill After a Tragic Incident

 

SPECIAL PROGRAMS

PYRAMID – Nutella Launches Hotella Nutella, the Ultimate Weekend Breakfast Experience

Client: Nutella

Ferrero USA

 

PYRAMID – She Had No Business Book Launch

Client: She Had No Business

DLPR, LLC

 

PYRAMID – Creating a Roller Coaster of Enthusiasm Around Cancer Survivorship

RWJBarnabas Health

 

PYRAMID – #AskHer

Atlantic Health System

 

HONORABLE MENTION

Gillian Small PR for Penelope Bourbon

NJ-Based Penelope Bourbon Explodes onto the Spirits Scene; Earns Over 100 Million Media Impressions in First Calendar Year

 

VIDEO COMMUNICATIONS

PYRAMID – GATEWAY: A Story of How Surgery and Opioids Transformed the Lives of Three Families

Client: Pacira BioSciences, Inc

Coyne PR

 

HONORABLE MENTION

RoseComm for Modern States Education Alliance

The Upside of the College Admissions Scandal

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