PRSA-NJ Director Expands Communications Role

Freehold Resident Manages Growing Team


COLLINGSWOOD, N.J. March 6, 2019—Deirdre Lopian, who is creative director of DLPR, LLC, will oversee an expanding role on the Communications Committee for the Public Relations Society of America NJ, the nonprofit chapter announced today.


Lopian, who resides in Freehold. will serve a one-year term as the organization’s Communications Committee chairperson. She will oversee a team to manage all content, social media marketing, public relations and publicity for PRSA NJ in 2019.


In 2019, Lopian plans to position the PRSA NJ chapter, which is one of the largest in the country, for growth through the planning and execution of the chapter’s overall communications strategy, designed to connect with internal and external audiences to strengthen the chapter’s growing reputation. She will also serve on the organization’s Pyramid Award committee.


“In addition to providing social media marketing, Deirdre will leverage her management skills to lead one of our deepest committees,” said PRSA NJ President Ilana Zalika, who recently expanded the Communications Committee to include a team of communication professionals with specialized expertise, which will support brand awareness as a top priority in 2019. “As innovative storytellers, we must lead by example. Our overall success hinges in part on their results.”


As a digital storyteller and social media strategist for DLPR, LLC, Lopian specializes in building and growing brands through integrated digital communication strategies. She has executed successful campaigns in the sports, entertainment, hospitality, healthcare and lifestyle industries.


Lopian has a vast background in public relations, marketing and event management. She has worked with reputable organizations such as SMG, Live Nation, WWE, HBO Sports, UFC, Miss America Organization and the NHL. She has also served as unit publicist for two award-winning Hollywood independent films.


“I am excited about the opportunity to communicate our organization’s value proposition with a larger team of talented professionals,” Lopian said. “Our collaboration will build reputation and relationships, taking our chapter to the next level.”


Lopian’s 2019 PRSA NJ Communications Committee includes Jeffrey Stoller, who will lead the chapter’s content efforts, and Kenneth Hitchner, who will lead public relations and promotions. Stoller is a partner in BJS Communications; Hitchner is director of content strategy at CMA, a communications, marketing and association management firm.


In addition to her nonprofit work at PRSA NJ, Lopian previously served as chair for Women in PR-New York Metropolitan Region.


In 2017, Deirdre was recognized as one of the Top10 Women in PR that lead, inspire and build successful brands by Women in PR North America.


Lopian earned her bachelor’s degree in business at Stockton University.

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