PRSA NJ Board President Expands Member Outreach

Marlboro Residents Makes Communications, Inclusion a Priority


COLLINGSWOOD, N.J. March 8, 2019—Ilana Zalika, founder of an award-winning, Top 20 PR firm in the state, was appointed board president of the Public Relations Society of America New Jersey, the nonprofit chapter announced today.


Zalika, who resides in Marlboro, N.J., will serve a one-year term as the organization’s leader and visionary. She will oversee all business activity, including member engagement, marketing, events, the annual PRSA Pyramid award contest and finances.


In 2019, Zalika plans to position the PRSA chapter, which is one of the largest in the country, for growth by strengthening the organization’s value proposition to an expanded audience of communications professionals.


“As the practice of public relations continues to evolve, we must embrace the new landscape of communications professionals,” said PRSA NJ President Ilana Zalika, who recently expanded the Communications Committee to include a team of communication professionals with specialized expertise, which will support brand awareness as a top priority in 2019. “We will bring a more diverse practitioner—from content marketers to social media specialists, in-house executives to agency pros, seasoned veterans to emerging stars—closer to us by creating a more valuable experience. As the nation’s guardian for premier storytellers, it is our responsibility.”


As CEO and founder of Resound Marketing, which is a women-owned business enterprise, Zalika has developed an award-winning machine for public relations, social media, and influencer marketing across industry categories, claiming industry awards from PR News, Bulldog Reporter and PRSA NJ. In the last two years, for example, her team has won seven PRSA NJ awards in content and media relations, which includes two coveted Pyramid awards for top honors in the state.


Before taking over as PRSA NJ board president, she has been involved with the chapter for the last four years.


Zalika earned her bachelor’s degree in English at Rutgers University.

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