CMA’s Kenneth Hitchner Plans to Build Better Story for Nonprofit
COLLINGSWOOD, N.J.— March 14, 2019—Kenneth Hitchner, an award-winning communications strategist with a track record of building brands, has joined the board of the Public Relations Society of America New Jersey, the nonprofit chapter announced today.
Hitchner, who resides in the Somerset section of Franklin Township, will serve a one-year term on the organization’s Communications Committee. He will oversee public relations initiatives and promotions.
“Every organization is selling an experience,” said PRSA NJ President Ilana Zalika, who recently expanded the Communications Committee to include a team of communication professionals with specialized expertise, which will make brand awareness a top priority in 2019. “Ken’s expertise, which is full of storytelling and results, will help our team communicate its rich value proposition.”
In 2019, Hitchner will revamp the organization’s public relations program, which will include updated key messaging and timely news releases that promote PRSA NJ’s networking, education, awards and events.
“People will always buy your story before they buy your stuff,” Hitchner said. “I plan to put the words to our actions as we help our members improve their craft and career.”
As director of content strategy for CMA, a full-service communications, marketing and association management firm, Hitchner created a new public relations program for clients that generates results. In 2018, his team set a corporate record by putting one of its clients in the news, on average, every four hours and in front of 573,000 targeted individuals every day. NJ BIZ’s readership recently voted CMA as one of the top PR agencies in the state.
As a former executive director and content director for a nonprofit that put downsized professionals back into the workforce, Hitchner built the brand story for the Professional Service Group of Central New Jersey out of the basement of a church in downtown Somerville.
His 30-day Instagram campaign in 2014 drew him an invitation to meet President Obama’s Secretary of Labor in Washington, D.C. so he could share best practices and help millions of other downsized professions throughout the nation. About a month later, President Obama invited 300 CEOs to the Rose Garden where they signed a pledge to relax hiring practices that allowed more long-term unemployed to return to the workforce.
Hitchner, who has certificates in content marketing, social media and Google Analytics, earned his M.B.A. in marketing at Rutgers University. He earned his Bachelor’s in journalism at Temple University.