Ilana Zalika, founder of an award-winning, Top 20 PR firm in the state, has been appointed board president of the Public Relations Society of America’s New Jersey chapter. She will serve a one-year term as the organization’s leader and visionary, overseeing all business activity, including member engagement, marketing, events, the annual PRSA Pyramid award contest and finances.
Ilana, CEO of Resound Marketing, directs a women-owned business enterprise she founded 16 years ago. “Like many agency owners, I saw an opportunity to help brands build a compelling narrative and establish a stronger presence via PR,” she recalls. “Since we’ve launched, our offerings have expanded to include additional services that have become essential to the overall communications mix, like social media and influencer marketing.”
Managing the expanding scope of Resound Marketing’s business was an experience that led Ilana to become an active member of PRSA NJ, four years before she stepped up to the top job: “It’s that constant change that is exactly why being a part of PRSA NJ is so important to me. Our industry is ever-evolving; PRSA NJ offers an opportunity to connect with a diverse mix of professionals so we can continually learn, network, and grow.”
In 2019, diversity and communications are very much on Ilana’s mind as she works to position PRSA NJ, one of the largest chapters in the country, for further growth. Her goal: “We will bring a more diverse practitioner—from content marketers to social media specialists, in-house executives to agency pros, seasoned veterans to emerging stars—closer to us by creating a more valuable experience. Seeking out and understanding different perspectives is truly essential to our success, both as individuals and as an industry as a whole.”
Ilana’s positive outlook is no surprise. As head of Resound Marketing, she has developed an award-winning machine for public relations, social media, and influencer marketing across industry categories, claiming industry awards from PR News, Bulldog Reporter and PRSA NJ. In the last two years, for example, her team has won seven PRSA NJ awards in content and media relations, which includes two coveted Pyramid awards for top honors in the state.
As PRSA NJ’s president, Ilana now brings her “can-do” spirit to the region’s public relations and communications community. She concludes, “Many of us are facing the same challenges. That could include understanding the new media landscape…improving how we represent and advocate for brands…identifying new ways to grow ourselves, our teams, our departments, or our agencies…and more.”
“The connections I’ve made through PRSA NJ have been invaluable in helping me navigate these challenges – allowing me to create new connections, expand my industry knowledge, and access a sounding board of like-minded professionals, all in one place.”