Each spring, the PRSA NJ Pyramid Awards competition recognizes the best campaigns and communications tools and tactics in NJ, with a range of categories for everyone – from Media Relations and Digital Communications, to Annual Reports and Newsletters, and more. We’ll be highlighting past winners in every issue from now on, to showcase the kinds of entries that make the grade! And, in our next issue, we’ll feature tips and tricks from the judges…so you can get on the inside track and prepare for entry in April 2016. This month, we’re spotlighting our Best of Show winners:
Best of Show/Campaign Division
Category: Public or Governmental Affairs
Winner: Coyne PR on behalf of National Canine Research Council
Campaign: In the Line of Fire: National Canine Research Council Helps Police Reduce Dog Shootings in Local Communities
Description: Nearly half of all police shootings involve household dogs. To counter, National Canine Research Council (NCRC), in partnership with the Department of Justice COPS office, created a free video training series for police officers featuring techniques to deescalate dog encounters and avoid resulting to lethal force. Coyne employed a reactive media strategy to drive awareness and implementation, and strategically secured two Associated Press stories. In four short months, Coyne and the NCRC have seen an increase in awareness but more importantly, police departments are embracing and praising the videos, helping to motivate change in local communities across the country.
Best of Show/Single Item Division
Category:Digital or Interactive Technology
Winner: The SPI Group, LLC on behalf of Bayer
Campaign: Bayer Essentials Interactive Website
Description: Bayer, a global pharmaceutical company, wanted to encourage its employees in the Central Administration & Organization (CAO) group to be active brand ambassadors. As such, it printed an “elevator speech” booklet, which gave employees key information on the company that could be easily shared with others within the span of an elevator ride. To accompany the booklet, Bayer partnered with the SPI group to create an interactive website that simulated an elevator ride at the Bayer headquarters in Whippany, NJ and incorporated all the information in a fun and engaging way.
Congratulations to all of our winners! Stay tuned for our next issue for more spotlights and tips, and start thinking about what you might enter in the 2016 Pyramid Awards!