PRSA NJ & Verizon: Reputation Management In the Digital Age

(October 2, 2014) Leading communication authorities from prominent national brands explored best practices for managing reputation in the digital age including:

  • How to identify potential risks and determine when a response is necessary;
  • How to effectively use social media to shape the conversation around your brand;
  • How to regain control when it all goes wrong


  • Alberto Canal, Vice President of Communications, Verizon
  • Jon Goldberg, Founder and Chief Reputation Architect, Reputation Architects
  • Cheryll Forsatz, Director of Communications, McDonald’s New York Metro Region
  • Mark Bennett, Director of Digital Communications, BAYER
  • Tricia Ingraham, Head of Financial and Web Communications, FirstEnergy
  • Kathleen D. Rennie, Ph.D., APR, Fellow PRSA, Associate Professor, Public Relations & Security Studies, New Jersey City University – moderator
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