(October 2, 2014) Leading communication authorities from prominent national brands explored best practices for managing reputation in the digital age including:
- How to identify potential risks and determine when a response is necessary;
- How to effectively use social media to shape the conversation around your brand;
- How to regain control when it all goes wrong
PANELISTS:
- Alberto Canal, Vice President of Communications, Verizon
- Jon Goldberg, Founder and Chief Reputation Architect, Reputation Architects
- Cheryll Forsatz, Director of Communications, McDonald’s New York Metro Region
- Mark Bennett, Director of Digital Communications, BAYER
- Tricia Ingraham, Head of Financial and Web Communications, FirstEnergy
- Kathleen D. Rennie, Ph.D., APR, Fellow PRSA, Associate Professor, Public Relations & Security Studies, New Jersey City University – moderator
