Chapter Survey Reveals Senior Practitioners’ Biggest PR Challenges in 2012

Contact: Christopher Biddle, APR
PRSA NJ Senior Practitioners Group Co-chair

In March, PRSA NJ distributed a survey to Chapter members to gauge the biggest PR challenges facing senior practitioners to help shape programming and information to address them. Respondents identified 1) the need to do more with less (due to budget constraints), 2) a lack of time to think and contribute strategically (close cousin to #1), and 3) demonstrating the value of PR to CEOs and top executives. A summary of other key findings follows:

Status as a PR/communications professional

Years as PR practitioner

Areas of expertise

Biggest challenge

Biggest causes of job stress
The responses to this open-ended question for the most part reflected the biggest challenges identified above. Here’s a sampling of those responses:

Near-term professional goals

New skill sets to learn

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