A sudden reputation crisis could threaten your organization’s very survival: Are you ready to manage it?
A Professional Development Seminar for Senior Executives, PR Practitioners and HR Managers
When: Tuesday, April 24, 2018 | 8:00 AM – 10:30 AM
Where: Tabula Rasa Gallery & Event Space, Rahway, NJ
Presented by the Public Relations Society of America, NJ Chapter
In the ongoing backlash against sexual misconduct in the workplace signified by #MeToo, every business is reminded of the importance of protecting itself against the unthinkable: a sudden reputation crisis that could cause lasting – or even fatal – damage.
The misconduct of a single employee, sexual or otherwise, can unleash a frenzy of public outrage that will test the leadership and communication skills of even the most seasoned executives. An unanticipated crisis can hit at any time. No organization is immune.
On Tuesday, April 24, 2018, the New Jersey Chapter of the Public Relations Society of America (PRSA NJ) will present a panel of experts for a discussion of best practices for managing crises that strike from within, and the social media firestorms, lawsuits and government investigations that typically go along with them.
PRSA NJ’s panel of experts will include Jon Goldberg, founder and Chief Reputation Architect of Reputation Architects Inc. in Roseland, NJ, a crisis and reputation-management counselor to corporations large and small for over 25 years. He will share his insights on how to foster a risk-sensitive, crisis-resistant organizational culture that identifies and neutralizes emerging issues before they can snowball into bigger problems.
Also on the panel will be Kathleen Connelly, a partner in Lindabury, McCormick, Estabrook & Cooper in Westfield, NJ, who concentrates her practice in employment law. Connelly has more than 25 years of experience representing employers and individual members of management in both the private and public sectors. Connelly will explain the legal risks of failing to implement protocols aimed at preventing workplace misconduct, as well as the legal pitfalls facing employers who fail to adequately respond to incidents of misconduct that are brought to management’s attention.
Both panelists will explain how legal counsel and PR counsel can work together to forge the best possible outcomes in the event of a real crisis at your company.
Register: Online registration is available here.