From “PR Vendor” to Trusted Adviser – with Communications Leaders from Verizon, J&J, Benjamin Moore & Prudential Financial

On September 24, 2015, 60+ members of the public relations and communications community in New Jersey gathered at Hotel Woodbridge in Iselin, NJ to explore the challenges many, if not all, professional communicators face.

The public relations function is often undervalued, but critical to the prosperity of any organization. How do you change the perception of being a “PR vendor” to becoming a trusted adviser and crucial part of the business team?

A distinguished panel of senior communications leaders addressed a range of topics, including tips for creating and leading with trust, and the critical skills of trusted strategists.

torod-neptune-146x146Torod B. Neptune
Vice President, Corporate Communications
Verizon Wireless

danielleDanielle Devine
Vice President, Corporate Communications
Office of the Chairman and Enterprise Strategy
Johnson & Johnson

IMG_0044_lowres_SS1Julianne Maguire
Corporate Communications Manager
Benjamin Moore & Co., a Berkshire Hathaway company

scotScot E. Hoffman
Vice President, Global Communications
Prudential Financial, Inc.

 

Missed our event? Check out this brief video for a taste of what our distinguished panelists shared with the audience. And, tune into this podcast from our event, courtesy of Steve Lubetkin of Lubetkin Media Companies, to find out how to make that important transition to trusted adviser. Mastering this process – including getting (and  keeping) a seat at the C-suite table, strengthening value to client or in-house partnerships, and key disciplines to build your influence and finesse the art of persuasion – is essential for your career AND for the future of the company that you represent.

Special thanks to our panelists, as well as our breakfast sponsor Marketwired, and partners Grey Sky Films, Ron Wyatt Photography, and Lubetkin Media Companies.

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