From “PR Vendor” to Trusted Adviser – with Comms Leaders from Verizon, J&J, Benjamin Moore & Prudential Financial: September 24, 2015 (Hotel Woodbridge – Iselin, NJ)

The public relations function is often undervalued, but critical to the prosperity of any organization. How do you change the perception of being a “PR vendor” to becoming a trusted adviser and crucial part of the business team?

One bad crisis communication call can be financially devastating, if no one is listening to the advice of the public relations professional on the case. Find out how to make that important transition to trusted adviser. Mastering this process is essential for your career AND for the future of the company that you represent.

Gather with your peers and a distinguished panel of communications professionals from corporate, institutional and agency settings for a dynamic discussion about how to move from being perceived as a “PR vendor” to a trusted adviser.

When: September 24, 2015 | Registration and Networking: 8:00-8:30; program 8:30-10:00

Where: Hotel Woodbridge at Metro Park | 120 Wood Avenue South | Iselin, NJ 08830

Panelists:

torod-neptune-146x146Torod B. Neptune
Vice President, Corporate Communications
Verizon Wireless

 

danielleDanielle Devine
Vice President, Corporate Communications
Office of the Chairman and Enterprise Strategy
Johnson & Johnson

 

IMG_0044_lowres_SS1Julianne Maguire
Corporate Communications Manager
Benjamin Moore & Co., a Berkshire Hathaway company

 

scotScot E. Hoffman
Vice President, Global Communications
Prudential Financial, Inc.

 

Topics:

  • Getting – and keeping – a seat at the C-suite table
  • Strengthening value to client or in-house partnerships
  • Creating and leading with trust
  • Critical skills of trusted strategists
  • Analyzing and determining the best course of action under the most stressful situations
  • Key disciplines to build your influence and finesse the art of persuasion
  • Communicating the importance of developing tangible crisis communication plans to company leadership
  • Obtain key talking points to share with executive stakeholders about importance of swift media relations responses for proactive and reactive situations

 Register: Online registration is now open here.

 

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