Certificate in Principles of Public Relations: Should You or Shouldn’t You?

By Angela Yee and Ellie ColonSummer 2015 -- MAPR-PRSA-7280x90-NJ-003 -- PRSANJ e-newsletter

For those who don’t know, the Certificate in Principles of Public Relations is offered through the Universal Accreditation Board (UAB) and administered by the Public Relations Society of America (PRSA). Angela Yee, a Seton Hall University graduate student who earned her Certificate last year, offers this handy infographic of her top 6 reasons to take the exam.PrinciplesCertifcateInfographic-3

Another recent Seton Hall grad, Ellie Colon of PRSA Houston, says going for the certificate is a no-brainer. In November 2014, Ellie was one of the first nine graduates of New Jersey college/university public relations education programs to earn the certificate. Here’s her story:

“Making the choice to take the Certificate examination was simple for me. I am an overachiever, and I wanted to stand out from the crowd.  Most recent college graduates and new professionals are not thinking about taking the APR exam. The Certificate, however, is a clear stepping stone on the way to eventually earning my APR in five years.

“Before I arrived at Seton Hall University, I served in the Army, and this is where I learned that one must always be a step ahead of everyone else. So when the opportunity to attend Certificate prep classes and take the examination was presented, I knew three things:

    • The Certificate would help me extend my knowledge of public relations.
    • The Certificate would set me apart from most applicants in the field and, in particular, recent graduates.
    • The Certificate would bring me one step closer to my career goals.

“All of my career goals are on track because I took this extra step to differentiate myself and secure a spot at the top of my field. Since earning the Certificate, I have worked at a public relations and public affairs agency as an assistant account executive, and am now moving up to a new position as a digital content specialist at a high-profile law firm. I am also an active member of PRSA Houston, and I am serving as co-chair for the New Professionals.

“If you are reading this and are unsure about going for the Certificate in Principles of Public Relations, I want you to know… it’s a no brainer. With the Certificate, you will stand out from the crowd, gain a deeper knowledge of public relations, and speed up progress toward your career goals. Taking this examination is one of the reasons I can say that I truly love what I do. Public relations is a career with endless possibilities. It all starts with you going the extra mile.”

Colleges in your area may be able to offer this program! Think a college in your area would be interested in offering the Certificate in Principles of Public Relations examination at their institution? Give them the link to the program details and have them contact Kathy.Mulvihill@prsa.org!


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